Sat, 5 January 2008
Duncan and Terri talk to Anne Elizabeth Moore about her book Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity and related topics.
For years the do-it-yourself (DIY)/punk
underground has worked against the logic of mass production and creative
uniformity, disseminating radical ideas and directly making and trading goods
and services. But what happens when the underground becomes just another
market? What happens when the very tools that the artists and activists have
used to build word of mouth are coopted by corporate
Unmarketable examines the corrosive effects of corporate infiltration of the underground. Activist and author Anne Elizabeth Moore takes a critical look at the savvy advertising agencies, corporate marketing teams, and branding experts who use DIY techniques to reach a youth market—and at members of the underground who have helped forward corporate agendas through their own artistic, and occasionally activist, projects.
Covering everything from Adbusters to
Tylenol’s indie-star-studded Ouch! campaign, Unmarketable is a lively,
funny, and much-needed look at what’s happening to the underground and what it
means for activism, commerce, and integrity in a world dominated by
I will mail 5 bucks to the first person who can identify the name of the artist and title of the song used to close the show, it has bothered me for years that I don’t know who it is.
Direct download: Bad_at_Sports_Episode_123-Anne_Elizabeth_Moore.mp3
Category:podcasts -- posted at: 4:29pm EDT